Paid Media Specialist

Energy Capital & Power

Posted December 7, 2023
5:53 pm

Work with the marketing team to plan, execute, and optimize digital media campaigns for ECP projects that include corporates, strategic comms, media, conferences, and events.

Your expertise in media buying, data analysis, and digital marketing will be essential in driving results and maximizing return on investment for ECPʼs advertising efforts.

You will collaborate with various teams, including marketing, creative, content, and sales, to develop effective strategies that align with ECPʼs project and event
objectives and target audiences. The ideal candidate is a data-driven, detail-oriented, and results-focused professional with a passion for staying on top of industry trends and digital advertising platforms.

MAIN DUTIES AND RESPONSIBILITIES

Digital Media Strategy

Collaborate with project teams to understand campaign objectives,
target audience, and budgets
Conduct thorough market research and competitor analysis to
identify opportunities and optimize media buying strategies
Develop comprehensive media plans that align with project goals
and maximize campaign performance

Digital Media Campaign Execution

Implement and execute digital media campaigns across various
platforms, such as Google Ads, Facebook Ads, Instagram Ads,
LinkedIn Ads, Twitter Ads, programmatic platforms, and other
relevant channels
Set up and manage ad campaigns, including ad copy creation,
targeting parameters, bid management, and budget allocation
Continuously monitor campaign performance and optimize based on
real-time data insights to achieve KPIs and improve ROI
Implement and troubleshoot marketing platform conversion pixels
using Google Tag Manager (GTM)

Data Analysis and Reporting

Analyze campaign performance data and key metrics regularly to
identify trends, areas of improvement, and opportunities for
optimization
Provide detailed performance reports for projects, highlighting
campaign results and actionable recommendations

Budget Management

Ensure efficient allocation of project budgets to achieve the best
possible results and ROI
Monitor spending and campaign pacing to stay within budget
constraints and adjust as needed

Stay up to date with Industry Trends

Stay informed about the latest trends, technologies, and best
practices in digital marketing and media buying
Suggest innovative approaches and emerging platforms to enhance
campaign effectiveness

Qualifications

Relevant qualification in Digital Marketing
SA residence / visa and ability to work. We will not be able to relocate
anyone.
3+ years in digital media buying and ad campaign management,
preferably within a marketing agency setting
Proficiency in using digital such as Google Tag Manager, Google Ads,
Facebook Ads Manager, LinkedIn Campaign Manager, etc.
Demonstrable experience implementing and troubleshooting
marketing platform conversion pixels using Google Tag Manager
(GTM)
Strong analytical skills and the ability to interpret data to make
informed decisions and optimizations
Excellent communication skills, both written and verbal, to effectively
interact with external and internal teams
Detail-oriented with the ability to multitask and manage multiple
campaigns simultaneously
Knowledge of programmatic advertising and audience targeting
strategies
Certifications in relevant digital advertising platforms are
advantageous
Strong attention to detail.

Apply Now

Energy Capital & Power

Energy Capital & Power is the African continent’s leading investment platform for the energy sector. Through a series of events, online content and investment reports, we unite the entire energy value chain – from oil and gas exploration to renewable power – and facilitate global and intra-African investment and collaboration.